Campaign aim: to attract teens to become an optometrist with Specsavers

Lucy Knock Early Careers Manager says “Specsavers is delighted to work with the Careers in Eyecare Campaign, which we hope will inspire more young people to become opticians. We’re keen on sharing the hidden secrets of the fantastic opportunities we have in our industry and in particular our role as STEM employers – for people who love science and technology, but also want to work in a caring environment. We look forward to sharing all the amazing ways we change people’s lives with a career in eyecare.”

Content with Specsavers:

  • tips on doing a schools talk about careers – target audience, eyecare professionals
  • find out about optometry taster days – target audience age 16+         
  • case study from an optometry taster day – target audience age 16+
  • work experience with Specsavers – target audience age 16+