Careers in Eyecare is a cross sector initiative to highlight the range of careers in eye care and eye wear.
The award-winning campaign was launched by the Association of British Dispensing Opticians (ABDO) in 2020.
Nick Walsh of ABDO says, “Careers in Eyecare was born from a desire to do more to raise awareness of all of the great career opportunities available in our sector. Ensuring that we have a future pipeline of new talent will keep the sector buoyant and fresh. Support from forward-thinking sponsors helps us to increase the range of help and resources that we can offer to students, teachers and careers advisers.”
Careers in Eyecare won the ‘Best Newcomer’ 2020 award from Youth Employment UK (YEUK) and is the winner of the 2021 Creating Opportunity #YouthFriendlyEmployer Award.
Speaking on behalf of Youth Employment UK, Kirstie Donnelly MBE – CEO, City & Guilds said, “Making a business youth friendly is a feat in itself, it is not easy to bring about change. The principles of Good Youth Employment need thinking about and developing. So to take on the task of making a sector Youth Friendly seems another world away. But this has been the mission of our Newcomer of the Year Award Winners, who 12 months ago engaged with Youth Employment UK in the hopes of bringing to life a rather well hidden sector to young people of all experiences.”
Great growth and engagement. From the outset we have seen great interest from students, teachers and careers advisers all eager to find out about the array of roles that are available in the sector. The graphic below shows the amazing growth in webpage visits that we have seen since launch.
Find out more about the campaign with Youth Employment UK here.
You can also find the campaign on Twitter, Facebook and Instagram.
Careers in Eyecare has reached 150,201 people since its launch is July 2020. There was a 13.29 per cent increase in reach in the last six months of 2021 and a 11 per cent increase in followers in the first three months of 2022.
Options for your content and campaigns:
You can reach out to young people, parents and carers, teachers and careers advisors and eyecare practitioners via Careers in Eyecare.
- www.careersineyecare.org.uk
- Social media – Twitter, Facebook and Instagram
- Youth Employment UK Careers in Eyecare hub
- ABDO website Careers hub
- ABDO eNews
The Careers in Eyecare campaign is looking for further support. If you would like to find out more about how you can get involved, email Nick Walsh, nwalsh@abdo.org.uk.